Yes ! am talking about Billboards, the flashiest way of advertising and the costliest too. Billboards is the most widely accepted medium of outdoor advertising.
Walking on the streets of New York and of course the Times Square, the eye-popping billboards will definitely catch your eye. And that is what makes the Times Square so lively and lit up. You feel like standing still in a place surrounded by moving images, it is so intimidating. This kind of advertising really has an impact. As people are bound to look at such massive displays and for an advertiser, it does the work effectively.
I call it 'Effective Advertising", as the customers come looking for the brand advertised and that itself is the motive of putting up an advertisement. The huge two-story illuminated display of American Eagle Outfitters in Times Square, is an example of this kind of "Effective Advertising".
Some of the other famous billboards in Times Square includes Toshiba and Nasdaq signs, the curved Coca-Cola sign, huge billboards advertising Broadway shows, all these make the New York City look awesomely spectacular.
Recently, saw a picture of me and my husband on Walgreens billboard and trust me, it gives u a big high !!!
Times Square, NY